Prepared for County South Business Brokers

35 years of deals.
A website that finally
matches the reputation.

County South has built one of the most trusted names in Carolinas business brokerage since 1989. The website doesn't reflect that yet — but it easily could. This document shows what's possible, what it would take, and why now is the right moment.

5 fully designed pages — already live and deployed.

Live listing database powered by Supabase.

Seller acquisition machine built in — free valuation form.

Costs $0/month to run on free tier infrastructure.

Open the Live Demo Read the Analysis

“Confidentiality with results” — Est. 1989

What this proposal delivers

✓Honest analysis of the existing site

✓5 fully built, live pages — ready to deploy

✓Live listing database (Supabase)

✓Seller acquisition machine built in

✓$0/month to run on free tier

✓Can be live within one business day

"A buyer considering a $3.2 million acquisition will Google the broker before they call. What they find shapes whether they call at all."

The core problem this redesign solves

Current Site Assessment

Where countysouth.biz stands today

An honest evaluation across six dimensions that matter to buyers, sellers, and search engines.

Visual Design

2/10

Mid-2000s aesthetic; no visual hierarchy

UX & Navigation

2.5/10

7 pages hidden from the main navigation

Content & Messaging

4/10

Good tagline; value proposition buried

Mobile Readiness

1.5/10

Table-based layout breaks on phones

SEO Fundamentals

3/10

Missing meta tags, schema, H1 structure

Trust & Credibility

3.5/10

No testimonials, team, or certifications

Key Findings

What's holding the site back

Six issues identified — three critical, two high priority, one quick win. None are hard to fix.

Critical

Listing page broken on mobile

The listings use an HTML table with 178+ empty columns. On a smartphone — where 60%+ of traffic comes from — the listings page is completely unreadable. Buyers give up and look elsewhere.

Critical

No hero, no hook, no reason to stay

The homepage opens straight into boilerplate text. No visual moment, no clear headline, no immediate answer to "why should I work with County South?" A seller evaluating brokers leaves in under 10 seconds.

Critical

7 pages hidden from navigation

Buyers & Sellers, Business Resources, and Insurance exist but only appear in one buried footer. Most visitors never find them. Real value being wasted.

High Priority

Zero social proof anywhere on the site

35 years of closed deals. Hundreds of satisfied clients. But no testimonials, no transaction count, no team photos. In brokerage, trust is the product. The current site doesn't sell it.

High Priority

No seller acquisition funnel

Buyers and sellers have completely different needs. Right now both land on the same generic homepage with no clear direction for either — and no multi-step form to capture seller leads.

Quick Win

Typo on a primary CTA: "Sell My Businesss"

Three S's. On a site representing multi-million dollar transactions, this signals neglect. A small detail with an outsized impact on first impressions.

Before & After

What changes, and what doesn't

The redesign doesn't reinvent County South — it presents what's already there with the clarity and confidence the brand deserves.

Current site

Table-based layout, broken on mobile

No hero section or visual hierarchy

Three nav items, seven hidden pages

Hardcoded listings — requires a developer to update

One generic contact form for everyone

No buyer/seller distinction or separate journeys

No testimonials, team bios, or certifications visible

Typo: "Help Me Sell My Businesss" (3 S's)

New design

Mobile-first — looks great on every device

Strong hero with dual CTAs for buyers and sellers

Full navigation — every page visible and reachable

Live listings from database — add a row, it's live

Separate NDA request, valuation form, contact form

Dedicated seller hub + referral partner page

Testimonials, team bios, IBBA/BBB affiliations

All copy proofed and polished

What Was Built

Five fully designed, live pages

Every page is complete, interactive, and deployed. Here's what each one does.

Homepage

Seller-led hero with dual buyer/seller CTAs, live listings from Supabase, 5-step process, testimonials, industries, confidentiality section, and referral partner strip.

Seller Hub

The seller acquisition machine. 4-step valuation form with live value estimate, 6 seller psychology triggers, 6-step process timeline, testimonials, confidentiality deep-dive, FAQ accordion.

Referral Partners

Purpose-built for CPAs, attorneys, bankers, and advisors. Explains the referral relationship, what clients experience, and includes a dedicated referral submission form.

Mobile App

A separate mobile-first single-page app with bottom tab navigation — Home, Listings, Sell, About, Contact — optimized for one-thumb browsing on any phone.

This Pitch Page

The document you're reading now. Covers the analysis, before/after, what was built, the tech stack, and a clear path to going live — all in the same design system.

Live Database

Listings are powered by Supabase. Adding a new listing = inserting one database row. No developer needed, no code changes, live in under a second.

The Technology

Simple, reliable, free to run

Three industry-standard tools that handle all the complexity, so County South just focuses on listings and clients.

🗄️

Supabase

Listings database. Add a row → listing goes live. Free up to 500MB.

→

🐙

GitHub

Code storage & version control. Every change saved and reversible.

→

▲

Vercel

Hosting. Auto-deploys on every push. Free SSL. Fast globally.

→

🌐

countysouth.biz

Existing domain points here. No downtime migration.

Running cost: $0/month

Service	What it does	Monthly cost
Supabase	Database — free tier: 500MB, more than enough for listings	$0
GitHub	Code storage — unlimited repos on free plan	$0
Vercel	Hosting — free tier: 100GB bandwidth/month	$0
Domain	countysouth.biz — already owned	Already paid
Total		$0/mo

Next Steps

From demo to live site

If this looks right, here's exactly what happens next. The whole thing can be live within a day.

Review & approve the design

Walk through the live demo together. Adjust anything — copy, colors, team names, photos. This is a starting point.

30–60 minutes

Set up Supabase database

Run one SQL file in the Supabase dashboard. Creates the listings table, sets up security, seeds your current listings.

15–20 minutes

Connect the domain

Point countysouth.biz to Vercel. SSL handled automatically. Old site stays live until cutover is confirmed.

5 minutes + DNS propagation

Add real photos & final copy

Swap in real listing photos, team headshots, and any copy adjustments. Everything else is ready to go.

1–2 hours, whenever ready

✓

Go live

The new countysouth.biz is live. Adding a listing is now just a database row — no developers, no code, instant.

Total time: less than one business day

35 years of deals.A website that finallymatches the reputation.

Where countysouth.biz stands today

What's holding the site back

What changes, and what doesn't

Five fully designed, live pages

Homepage

Seller Hub

Referral Partners

Mobile App

This Pitch Page

Live Database

Simple, reliable, free to run

Running cost: $0/month

From demo to live site

Review & approve the design

Set up Supabase database

Connect the domain

Add real photos & final copy

Go live

Open the demo on your phone.Right now.

35 years of deals.
A website that finally
matches the reputation.

Open the demo on your phone.
Right now.